Department stores like Macy’s and Nordstrom have long been go-to destinations for shoppers seeking variety and convenience. Their shelves are stocked with everything from trendy apparel to home essentials, making it easy to find what you need in one place.
But while the selection is impressive, the prices often aren’t as competitive as they seem. Many popular items are marked up significantly compared to what you’d pay elsewhere—or even online.
By being more strategic about where and how you shop, you can avoid overpaying and keep more money in your wallet.
1. Designer Handbags
Designer handbags at stores like Macy’s and Nordstrom often come with steep markups and are rarely discounted. Brand prestige and store overhead drive prices higher than what many savvy shoppers actually pay.
Instead, consider shopping at outlet stores, buying directly from the brand during sales, or exploring trusted secondhand platforms.
The RealReal and Fashionphile, for instance, offer authenticated designer bags at a fraction of department store prices.
2. Fragrances
Department stores typically charge a premium for fragrances, with only occasional promotions that rarely rival the savings found elsewhere.
The exact same perfumes are often available for less at online discounters like FragranceNet or even at big-box retailers.
While in-store testers and samples add a touch of luxury, the price differences are difficult to overlook. For budget-conscious shoppers, buying fragrances online is a smart move. Source
3. Kitchen Appliances
Small kitchen appliances—think blenders, coffee makers, and air fryers—often come with a heftier price tag at department stores like Macy’s and Nordstrom.
Consistent savings are found by shopping at retailers such as Amazon, Walmart, or Best Buy, especially during major sale events.
According to Consumer Reports, waiting for seasonal deals or checking online prices can save you a significant amount compared to in-store purchases at department stores.
4. Shoes
Department stores boast a wide array of shoes, but their prices are often higher than what you’ll find at specialty retailers, online shops, or outlet stores.
Popular brands like Nike and Steve Madden frequently run their own promotions or offer deeper discounts through their websites and outlets.
Smart shoppers take advantage of brand-specific sales or seek deals at outlets for major savings. For more tips, check out Footwear News on the best places to buy shoes.
5. Jewelry
Jewelry—both fine and fashion—often carries substantial markups at department stores like Macy’s and Nordstrom.
Comparable or higher quality pieces are frequently available at independent jewelers, reputable online retailers, or warehouse clubs for much less.
This is especially true for big-ticket items like engagement rings and luxury pieces, where shopping around can lead to significant savings. For expert advice, see The Knot’s guide to buying engagement rings.
6. Luggage
Luggage is another category where department store prices tend to be high, especially for premium brands like Samsonite and Tumi.
Discount retailers, outlets, and online marketplaces regularly offer better deals, often with significant savings during sales or flash events.
Shopping smart means watching for promotions and comparing prices across different retailers. For more tips on snagging quality luggage at the best price, check out USA Today’s guide.
7. Sunglasses
Designer sunglasses at department stores are frequently sold at full price, making them a costly purchase for smart shoppers.
Better deals are often found at specialty retailers like Sunglass Hut, online shops, and warehouse clubs, where discounts and promotions are more common.
Taking the time to compare prices before buying can lead to substantial savings. For more advice, see Business Insider’s guide to the best places to buy sunglasses.
8. Bedding and Linens
Bedding and linens at department stores are often sold at a premium, even for the most basic sets.
Discount retailers, warehouse clubs, and online bedding specialists frequently carry the same brands for much less—especially during white sales or special online promotions.
Smart shoppers know that a little research can lead to plush comfort without the plush price. For more options, check out Wirecutter’s list of the best places to buy bedding.
9. Cookware Sets
Cookware sets from popular brands like All-Clad and Calphalon often come with steep price tags at department stores.
Warehouse clubs and direct-from-brand online sales usually offer much better deals, sometimes bundling extras or providing exclusive discounts.
Timing your purchase around Black Friday or similar sale events can maximize your savings. For more tips on scoring the best prices, explore Food & Wine’s cookware deals guide.
10. Cosmetics and Skincare
Department stores feature an impressive array of luxury cosmetics and skincare products, but these items are almost never on sale.
Specialty beauty retailers, online platforms, and official brand websites routinely offer promotions, loyalty rewards, and even free gifts with purchase.
Drugstores also stock high-quality alternatives at far lower prices, making them a smart stop for budget-conscious beauty fans. For more shopping strategies, see Allure’s guide to buying beauty products.
11. Winter Coats
Winter coats from premium brands often come with a hefty markup at department stores, especially when new collections arrive.
Shopping during offseason sales, exploring outlet stores, or browsing online retailers like Zappos can help you score the same styles at a fraction of the price.
Patience pays off, particularly if you wait for end-of-season clearances. For more smart shopping tips, check out The Strategist’s guide to buying winter coats.
12. Watches
Watches—especially those from designer brands—are typically sold at full MSRP in department stores, leaving little room for discounts.
Authorized online retailers, outlet stores, and flash sale sites often offer the same models for much less.
Some brands even have certified pre-owned or refurbished programs, allowing you to save without sacrificing quality. For more advice on where to shop, visit Esquire’s best watch stores online.
13. Suitcases and Travel Accessories
Suitcases and travel accessories are commonly subject to significant markups at department stores, even for well-known brands.
Online retailers, travel warehouse outlets, and annual sales events are great opportunities to snag these essentials for much less.
Comparing prices and waiting for promotions can help you find the same quality pieces at dramatically lower prices. For more savings strategies, see Travel + Leisure’s guide to the best places to buy luggage online.
14. Denim Jeans
High-end denim brands almost always come with a premium price tag at department stores, making them a costly wardrobe staple.
Outlet malls, factory stores, and online sales events frequently feature top brands like Levi’s and AG Jeans at steep discounts.
Shopping strategically can help you snag your favorite fits for much less. For more on finding the best deals, explore GQ’s picks for the best places to buy jeans.
15. Holiday and Seasonal Decor
Holiday and seasonal decor is often sold at a premium in department stores, particularly in the weeks leading up to major holidays.
Discount stores, craft retailers, and online shops frequently offer the same or similar decorations for considerably less.
Shopping around or waiting for post-holiday sales can lead to big savings. For more tips, check out The Spruce’s guide to holiday decorations.
16. Sunglasses
Designer sunglasses are often priced higher at department stores compared to specialty eyewear shops or online retailers.
Online sales events and outlet stores regularly feature discounts of 20% or more on sought-after brands, making it easy to save without sacrificing style.
Comparing options before you buy can make a significant difference. For more guidance, check out Wirecutter’s best sunglasses deals.
17. Socks and Underwear
Everyday essentials like socks and underwear are routinely marked up at department stores, making them a pricier purchase than necessary.
Multipacks at discount retailers or direct-from-brand online shops usually cost less and provide greater value per pair.
Shopping smart for basics means more comfort and savings. For more insights, see Today’s roundup of the best places to buy underwear and basics.
18. Sportswear and Athleisure
Sportswear and athleisure from top brands like Nike, Adidas, and Under Armour often come at full retail price in department stores.
Specialty sports retailers, outlet stores, and online sales events regularly feature deep discounts and exclusive deals on these same items.
Taking the time to shop around before buying can result in substantial savings. For more tips on finding workout apparel for less, check out Runner’s World’s guide.
Conclusion
Department stores like Macy’s and Nordstrom offer convenience and selection, but that often comes at a premium.
From designer handbags to basic socks, many everyday and luxury items are priced higher than they need to be.
By comparing prices and exploring outlets, specialty retailers, and online deals, you can save significantly on your next purchase—whether it’s a splurge or a daily essential.
Before heading to the checkout, take a few extra minutes to shop around. Your wallet will thank you.