What Billionaires’ Low-Cost Purchases Teach Us About Building Wealth

Julie Ann - June 10, 2025

It may seem counterintuitive that some of the world’s richest individuals make seemingly modest, even frugal, purchases. We often picture billionaires indulging in luxury, yet stories of Warren Buffett’s affordable home or Mark Zuckerberg’s basic wardrobe are legendary. Why do those with almost unlimited resources choose simplicity over extravagance? This paradox isn’t just a quirky personal trait—it reveals powerful insights into how wealth is built and preserved. By examining these choices, we can uncover practical lessons for anyone aiming to achieve long-term financial stability.

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1. Buying Used Cars Instead of Luxury Models

Billionaire steps out of a modest, well loved used car — A billionaire steps out of a modest, well-loved used car, proving wealth doesn’t always mean flashy rides. | Image source: Photo by Biola Visuals on Pexels

Many billionaires, including Warren Buffett, famously choose used or modest cars over flashy luxury vehicles. Buffett has driven simple vehicles for decades, opting to avoid the steep depreciation that plagues new cars. This practical approach prioritizes value and reliability over image, showing that even the ultra-wealthy appreciate the power of smart spending. This habit results in significant long-term savings—something anyone can emulate.

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2. Wearing Inexpensive Watches

When it comes to accessories, Bill Gates famously wears a simple, affordable watch—often costing less than $50. This choice sends a clear message: function matters more than flaunting wealth. By resisting the urge to impress with high-end brands, billionaires like Gates show that confidence and sound judgment outweigh social pressure. Prioritizing practicality over show can be a surprisingly powerful wealth-building habit.

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3. Shopping at Discount Retailers

A billionaire in casual attire pushes an overflowing cart down the aisles of a bustling costco discount store — Image source: Photo by Max Fischer on Pexels

Even with billions in the bank, Mark Zuckerberg and other wealthy individuals are known to frequent discount retailers such as Costco. Their willingness to seek out value—rather than paying extra for prestige—shows that smart shopping transcends net worth. Finding quality at a lower price is a habit that consistently pays off. Value-driven spending remains a cornerstone of lasting wealth.

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4. Favoring Simple Meals and Home Cooking

Billionaires like Warren Buffett and Ingvar Kamprad are known for enjoying simple, inexpensive meals—sometimes opting for fast food or home-cooked dishes instead of lavish dining. This approach isn’t just about saving money; it reinforces a mindset of frugality and discipline. Even the founder of IKEA preferred modest meals, proving that habits of moderation can support both health and wealth.

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5. Living in Modest Homes

A humble, sunlit cottage with a tidy garden stands in contrast to its reputation as a billionaire’s residence. | Image source: Photo by Max Vakhtbovycn on Pexels

Several billionaires, including Warren Buffett, have chosen to live in the same unpretentious homes for decades. Buffett’s house, purchased in 1958, remains his primary residence—demonstrating a preference for stability and sensible investment over lavish estates. This choice reflects an understanding that true wealth is about long-term security, not outward appearances. This habit supports steady wealth accumulation.

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6. Flying Economy or Avoiding Private Jets

Billionaire in casual attire relaxes in an economy flight seat — A billionaire in casual attire relaxes in an economy flight seat, embracing frugal travel with a humble smile. | Image source: iStock

Some billionaires, such as Ingvar Kamprad, famously avoided private jets and preferred flying economy. This choice wasn’t just about saving money—it also reflected a concern for minimizing waste and environmental impact. By forgoing unnecessary luxury, these individuals demonstrate how small, consistent savings can add up over time. Such habits are key to preserving wealth and modeling responsible behavior.

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7. Using Coupons and Loyalty Programs

Even superstars like Lady Gaga have been spotted using coupons at the grocery store, proving that seeking out discounts is not just for the budget-conscious. Taking advantage of coupons and loyalty programs is a smart habit, regardless of one’s financial status. These small savings add up over time, reinforcing the idea that mindful spending is essential for building and keeping wealth.

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8. Avoiding Flashy Designer Brands

Billionaires such as Steve Jobs were known for their preference for simple, non-branded clothing—think black turtlenecks and jeans—rather than high-priced designer labels. This choice demonstrates a focus on utility, comfort, and personal identity over fleeting fashion trends or status symbols. Prioritizing substance over flash can help reduce unnecessary spending while building a distinctive, authentic style.

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9. Investing in Quality Over Trends

Selection of timeless, high quality items arranged neatly on a table — A selection of timeless, high-quality items arranged neatly on a table, highlighting their durable craftsmanship and lasting appeal. | Image source: Photo by Terje Sollie on Pexels

Many wealthy individuals favor buying fewer, higher-quality items instead of constantly chasing the latest trends. This approach leads to long-term savings as durable goods often outlast their trendy, cheaply made counterparts. It’s a philosophy that emphasizes value and sustainability over impulse buying. This habit is common among self-made billionaires and is a key principle in maintaining and growing wealth.

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10. Reusing and Repairing Possessions

Resourcefulness is a hallmark of many billionaires’ lifestyles. Ingvar Kamprad, founder of IKEA, was well-known for fixing and reusing his belongings rather than replacing them at the first sign of wear. This practice not only saves money but also promotes sustainability and a respect for resources. Such habits reflect a mindset that values durability and thoughtful spending.

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11. Minimalist Approaches to Technology

Some billionaires demonstrate remarkable restraint when it comes to technology upgrades, often using older devices until they no longer function optimally. This minimalist approach showcases the importance of maximizing value and utility before succumbing to the pressure of frequent upgrades. Delaying unnecessary purchases is not only cost-effective but also fosters a mindful, intentional relationship with technology.

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12. DIY Home and Office Maintenance

Surprisingly, some billionaires choose to handle minor repairs or maintenance tasks on their own. Whether it’s fixing a leaky faucet or assembling furniture, this do-it-yourself mentality helps save money and promotes self-sufficiency. These hands-on habits not only reduce expenses but also keep individuals grounded and mindful of the value in everyday tasks.

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13. Limiting Unnecessary Subscriptions

Person reviews their monthly bills — A person reviews their monthly bills, highlighting recurring expenses while considering which subscriptions to cancel. | Image source: Photo by Nicola Barts on Pexels

The ultra-wealthy are often vigilant about recurring expenses, regularly reviewing and canceling subscriptions that no longer provide value. By minimizing wasteful spending on unused services, they ensure their money works harder for them. This simple habit of monitoring subscriptions can free up resources for more meaningful investments, reinforcing the importance of expense management for wealth-building.

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14. Prioritizing Experiences Over Material Goods

Many billionaires are known for investing in enriching experiences—such as travel, learning opportunities, or memorable events—rather than amassing material goods with little lasting value. This focus nurtures personal growth and lifelong happiness, rather than short-term gratification. Spending on experiences tends to offer greater satisfaction and can foster stronger relationships and creativity over time.

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15. Giving Thoughtfully, Not Lavishly

When it comes to gift-giving, many wealthy individuals choose practical and meaningful gifts over extravagant ones. Their approach highlights the importance of thoughtfulness, showing that value isn’t always tied to price. The most memorable gifts from billionaires are often those with personal significance—a lesson that generosity and impact can go hand in hand without overspending.

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Conclusion

The frugal habits of billionaires reveal a powerful truth: lasting wealth is built on intentional, value-driven choices rather than endless indulgence. From driving modest cars to prioritizing meaningful experiences, each of these practices underscores the importance of mindful spending and resisting social pressure. By adopting even a few of these habits, anyone can lay a stronger foundation for financial security. Start small, think intentionally, and let your spending reflect your long-term goals—not fleeting desires.

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