
First Attempts to Help
Brogan initially began to post about the relationship between cortisol levels, a stress hormone, and unclean homes, which raise it. Her spotlight on this phenomenon drew messages from thousands of people living in “unlivable” homes who were asking her for help. Brogan’s response was to try and fundraise so that she could hire professional cleaners for these individuals. As we saw earlier, the average cost for one round of cleaning is $160âand these homes wouldn’t get clean with just one visit, that’s for sure.